To con­vinc­ing­ly demon­strate your impact, it’s impor­tant to rely on rig­or­ous, research-backed meth­ods. Tak­ing your mea­sure­ment approach to a pro­fes­sion­al lev­el boosts both the cred­i­bil­i­ty of your results and the qual­i­ty of your data. That way, you can make strate­gic deci­sions based on sol­id evi­dence.