In the growth phase, the effi­cient dis­tri­b­u­tion of your solu­tion is cru­cial. This indi­ca­tor asks you to fur­ther devel­op your prod­uct or ser­vice so that it can be used by more users with­out major adjust­ments. Pay atten­tion to stan­dard­iza­tion and effi­cien­cy with­out com­pro­mis­ing qual­i­ty and impact.