FIND YOUR WAY TO Ω

Good impact mea­sure­ment & man­age­ment are the guar­an­tee for more impact for your impact start­up or impact invest­ment. The IMM­PACT Guide sup­ports you in this. It includes the matu­ri­ty mod­el IMM­PACT Mod­el and the asso­ci­at­ed play­book Lean Impact Jour­ney.

Ω MOD­EL

Whether you are a founder, investor or start-up con­sul­tant: our matu­ri­ty mod­el allows you to clear­ly see where an impact start-up stands and which next steps make sense. A great basis for strat­e­gy, plan­ning and spar­ring — and free of charge.

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Lean Impact Jour­ney

This play­book is your deep dive into the IMM­PACT mod­el. We give you tips, con­text and frame­works in short chap­ters. Every­thing direct­ly and quick­ly. The dig­i­tal guide to a struc­tured start­up foun­da­tion with impact.

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Mis­sion

SHAP­ING THE FUTURE OF BUSI­NESS WITH Ω

The IMM­PACT Guide helps founders of impact star­tups and the entire impact ecosys­tem, from investors to con­sul­tan­cies, to real­ize their full impact poten­tial. We strength­en their abil­i­ty to dri­ve mean­ing­ful change and set uni­form eval­u­a­tion stan­dards with­in impact ori­ent­ed start­up sys­tems — mak­ing impact mea­sure­ment and man­age­ment (IMM) more acces­si­ble.

With the right tools – like our IMM­PACT Mod­el and Lean Impact Jour­ney – which are built on proven meth­ods, we help ensure that every­one in the ecosys­tem speaks the same lan­guage. Because real progress hap­pens when we align and move for­ward togeth­er.

Our vision is an impact econ­o­my – a future where finan­cial suc­cess and pos­i­tive social and envi­ron­men­tal change go hand in hand. When pur­pose and prof­it work togeth­er, we build a more sus­tain­able and impact-dri­ven world.

Learn more about our part­ner­ships

New webi­na­rs

We reg­u­lar­ly orga­nize enter­tain­ing ses­sions for you that give you a direct and quick insight into what we have to offer.

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Events

Our team is on the road in Ger­many to get in touch with you. Meet us at con­fer­ences, mee­tups and fes­ti­vals and share with us what moves you!

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Ω FOR

A clear path through the impact jun­gle.
Our IMM­PACT Guide is a prac­ti­cal roadmap for impact-dri­ven founders that pro­vides clear meth­ods and action­able steps. Those who inte­grate impact-ori­ent­ed process­es from the out­set – through plan­ning, build­ing and imple­men­ta­tion – gain a sharp­er vision of their path and a clear strat­e­gy for attract­ing impact investors.
Easy to use.
Most exist­ing tools are too com­pli­cat­ed to be prac­ti­cal. The IMM­PACT Mod­el offers a sim­ple, effec­tive start­ing point for mea­sur­ing and man­ag­ing your own impact. It helps founders – whether pro­to­typ­ing or grow­ing an impact start­up – to stay focused on what mat­ters: build­ing a busi­ness that tack­les crit­i­cal social and envi­ron­men­tal chal­lenges.
Speaks your lan­guage.
Investors, founders and ecosys­tem actors don’t always speak the same lan­guage when it comes to impact man­age­ment and mea­sure­ment. The IMM­PACT Guide helps stake­hold­ers align expec­ta­tions, cre­at­ing a com­mon ground for mean­ing­ful col­lab­o­ra­tion. It also gives investors a clear­er sense of what they can expect – and ask for – from impact star­tups in terms of IMM at dif­fer­ent stages.
Sim­ple meets effec­tive.
Invest­ing in impact star­tups is about more than just returns – it’s about dri­ving real change. The IMM­PACT Guide helps make impact mea­sur­able and trans­par­ent, giv­ing investors and founders with social and envi­ron­men­tal goals the tools to com­mu­ni­cate their results effec­tive­ly and unlock their full impact poten­tial.
Mak­ing impact more than just a buzz­word.
The IMM­PACT Mod­el gives investors a clear frame­work for assess­ing what they can real­is­ti­cal­ly expect from impact star­tups at dif­fer­ent stages when it comes to impact mea­sure­ment and man­age­ment (IMM). The IMM­PACT Guide helps lay the ground­work for reli­able data, allow­ing investors to pro­vide more tar­get­ed sup­port and stay aligned on a shared roadmap.
Shed­ding light on impact.
With no stan­dard­ized cri­te­ria for impact invest­ing, clar­i­ty is cru­cial. The IMM­PACT Mod­el helps investors nav­i­gate this uncer­tain­ty by defin­ing key IMM require­ments at each stage of a startup’s jour­ney, cre­at­ing a clear set of expec­ta­tions.
Dri­ving impact with pur­pose.
The IMM­PACT Guide gives start­up advi­sors and ecosys­tem actors the tools to pro­vide tai­lored sup­port for impact founders. By com­bin­ing the struc­tured approach of the IMM­PACT Mod­el with the Lean Impact Journey’s method­ol­o­gy, it clar­i­fies IMM prac­tices and expec­ta­tions at every stage of a startup’s growth.
Rais­ing the bar for the impact econ­o­my.
For pol­i­cy­mak­ers look­ing to pro­mote impact-dri­ven busi­ness­es and refine reg­u­la­to­ry frame­works, stan­dard­ized tools for mea­sur­ing and man­ag­ing impact are cru­cial. The IMM­PACT Mod­el, togeth­er with the Lean Impact Jour­ney, lays the ground­work for these stan­dards.
A plat­form for progress.
The IMM­PACT Mod­el is just the start­ing point. Non­prof­its, pub­lic-sec­tor orga­ni­za­tions and oth­er stake­hold­ers can build on it to devel­op and refine their own mod­els.

BLOG

  • Lean Impact Jour­ney: A dig­i­tal play­book for found­ing a start­up with impact
    Updates
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  • The IMM­PACT Mod­el: A matu­ri­ty mod­el for impact star­tups and investors
    Updates
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  • IMM­PACT Q&A: Con­stanze Trautwein von Impact­Nexus
    Unkat­e­gorisiert
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  • IMM­PACT Q&A: Jan Moell­mann von Leonar­do
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  • Koali­tionsver­trag 2025: Was für wirkung­sori­en­tierte Unternehmen wichtig ist
    →
  • Gründer*innen Salt & Impact
    Wirkung strate­gisch steuern – warum sie der Schlüs­sel zu nach­haltigem Erfolg ist
    →
  • Portrait der Autorin Lisa Knob
    Impact Report­ing: Trans­parenz und Stan­dards für effek­tives Impact Invest­ing
    →
  • Warum holis­tis­che Wirkungsmes­sung wichtig ist
    →
  • Lean Impact: Ein Schlüs­sel für skalier­bare Wirkung
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  • Warum man in der Wirkungser­fas­sung anfangs „kleine Brötchen“ back­en sollte
    →
  • DSEM – 5. Deutscher Social Entrepreneurship Monitor
    Mehrheit misst Wirkung
    →
  • Dr. Eckart von Hirschhausen
    Ver­mö­gen ist die Fähigkeit etwas zu Bewe­gen
    →
  • Juliane v. Boeselager über Wirkungsmessung
    Wirkungsmes­sung ist kein Selb­stzweck
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  • Videobotschaft zum Launch des IMM­­PACT-Mod­­ells
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  • IMM­PACT: Klar­er Absender für die Impact Econ­o­my von mor­gen
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  • Veröf­fentlichung Posi­tion­spa­pi­er Impact-Due-Dil­i­­gence-Prinzip­i­en
    Mit der heuti­gen Veröf­fentlichung der Impact-Due-Dili­gence-Prinzip­i­en erre­ichen wir einen…
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  • Per­sön­liche Ein­sicht­en: zur Lancierung eines First Time Impact VC Funds
    “Es wird wahrschein­lich ein Gang durch die Wüste, aber Sie…
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  • Die Entwick­lung des IMM­PACT Guides
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  • Ein erster Blick auf das Reife­grad­mod­ell
    Bevor unser IMM­PACT-Reife­grad­mod­ell bald als inter­ak­tives Tool zur Ver­fü­gung ste­ht,…
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  • Soziale Inno­va­tio­nen wer­den Deutsch­land verän­dern
    Tech­nis­che Inno­va­tio­nen bracht­en der Gesellschaft ein­er­seits größeren Wohl­stand — und…
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    • ECOSYS­TEM

    DRI­VEN BY
    Ω

    The project is a joint ini­tia­tive of the Ber­tels­mann Stiftung, PHI­NEO, the Fed­er­al Ini­tia­tive for Impact Invest­ing and the Social Entre­pre­neur­ship Net­work Ger­many (SEND).

    Togeth­er, we’re shap­ing the impact econ­o­my — a future in which busi­ness­es and finan­cial mar­kets pri­or­i­tize pos­i­tive impact.

    Togeth­er with our part­ners, we’re strength­en­ing the impact start­up ecosys­tem. We offer guid­ance on mea­sur­ing impact and secur­ing fund­ing, help­ing founders with social and envi­ron­men­tal goals com­mu­ni­cate their mis­sion effec­tive­ly and max­i­mize their impact.

    bertelsmann-foundation.com

    For SEND, join­ing the IMM­PACT ini­tia­tive is a key step in shap­ing the impact econ­o­my of the future. Our goal is to strength­en the ecosys­tem for impact-dri­ven founders and pro­vide tar­get­ed sup­port to help them suc­ceed.

    send-ev.de

    Our goal is to make impact more tan­gi­ble for all stake­hold­ers. Through IMM­PACT, we pro­vide founders and investors with acces­si­ble, prac­ti­cal insights – help­ing them build their exper­tise and strength­en the impact econ­o­my.

    phineo.org

    Through IMM­PACT, the Fed­er­al Ini­tia­tive for Impact Invest­ing (BIII) is work­ing to cre­ate a stronger foun­da­tion for invest­ing in young social enter­pris­es. We offer tar­get­ed edu­ca­tion on impact invest­ing and its mar­ket, refine and stan­dard­ize impact mea­sure­ment prac­tices, and enhance trans­paren­cy through in-depth research.

    biii.org

    CON­TACT

    Ques­tions?

      We respect your pri­va­cy and han­dle your data accord­ing to our pri­va­cy pol­i­cy.