FIND YOUR WAY TO Ω

Effec­tive impact mea­sure­ment & man­age­ment are the key to mak­ing a real dif­fer­ence – whether you’re build­ing an impact start­up or mak­ing an impact invest­ment. The IMM­PACT Guide helps you stay on track.

A clear roadmap for IMM

Ω MOD­EL

Whether you are a founder, investor or start-up con­sul­tant, with this tool you can clear­ly see where an impact start­up stands and which next steps make sense — a great basis for strat­e­gy, plan­ning and spar­ring. Thanks to our part­ners, it’s all free of charge.

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Your go-to dig­i­tal guide for build­ing an impact start­up

The play­book

The deep dive to a struc­tured com­pa­ny foun­da­tion with impact. We pro­vide tips, con­text and frame­works in short lec­tures. All direct­ly and quick­ly.

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April 8, 2025

MEET US AT IMPACT SUM­MIT ‘25

Our event cal­en­dar

Mis­sion

SHAP­ING THE FUTURE OF BUSI­NESS WITH Ω

IMM­PACT helps impact-dri­ven founders and investors unlock their full poten­tial. We strength­en their abil­i­ty to dri­ve mean­ing­ful change and set uni­form eval­u­a­tion stan­dards with­in Ger­many’s impact-ori­ent­ed start­up ecosys­tem — mak­ing impact mea­sure­ment and man­age­ment (IMM) more acces­si­ble.

With the right tools – like our IMM­PACT Mod­el and Lean Impact Jour­ney – which are built on proven meth­ods, we help ensure that every­one in the ecosys­tem speaks the same lan­guage. Because real progress hap­pens when we align and move for­ward togeth­er.

Our vision is an impact econ­o­my – a future where finan­cial suc­cess and pos­i­tive social and envi­ron­men­tal change go hand in hand. When pur­pose and prof­it work togeth­er, we build a more sus­tain­able and impact-dri­ven world.

Learn more about our part­ner­ships

FRAME­WORK

OUR Ω MOD­EL

Whether you’re refin­ing an idea, pro­to­typ­ing, grow­ing or scal­ing, our IMM­PACT Mod­el helps you pin­point where you stand and stream­lines the often com­plex process of impact mea­sure­ment and man­age­ment.

Focus­ing on four key areas – Impact Strat­e­gy, Impact Man­age­ment, Impact Gov­er­nance and Impact Com­mu­ni­ca­tion – the mod­el sets clear bench­marks for impact star­tups, whether you’re build­ing one or invest­ing in one. Most impor­tant­ly, it helps you scale your impact.

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Ω FOR

A clear path through the impact jun­gle.
Our IMM­PACT Guide is a prac­ti­cal roadmap for impact-dri­ven founders that pro­vides clear meth­ods and action­able steps. Those who inte­grate impact-ori­ent­ed process­es from the out­set – through plan­ning, build­ing and imple­men­ta­tion – gain a sharp­er vision of their path and a clear strat­e­gy for attract­ing impact investors.
Easy to use.
Most exist­ing tools are too com­pli­cat­ed to be prac­ti­cal. The IMM­PACT Mod­el offers a sim­ple, effec­tive start­ing point for mea­sur­ing and man­ag­ing your own impact. It helps founders – whether pro­to­typ­ing or grow­ing an impact start­up – to stay focused on what mat­ters: build­ing a busi­ness that tack­les crit­i­cal social and envi­ron­men­tal chal­lenges.
Speaks your lan­guage.
Investors, founders and ecosys­tem actors don’t always speak the same lan­guage when it comes to impact man­age­ment and mea­sure­ment. The IMM­PACT Guide helps stake­hold­ers align expec­ta­tions, cre­at­ing a com­mon ground for mean­ing­ful col­lab­o­ra­tion. It also gives investors a clear­er sense of what they can expect – and ask for – from impact star­tups in terms of IMM at dif­fer­ent stages.
Sim­ple meets effec­tive.
Invest­ing in impact star­tups is about more than just returns – it’s about dri­ving real change. The IMM­PACT Guide helps make impact mea­sur­able and trans­par­ent, giv­ing investors and founders with social and envi­ron­men­tal goals the tools to com­mu­ni­cate their results effec­tive­ly and unlock their full impact poten­tial.
Mak­ing impact more than just a buzz­word.
The IMM­PACT Mod­el gives investors a clear frame­work for assess­ing what they can real­is­ti­cal­ly expect from impact star­tups at dif­fer­ent stages when it comes to impact mea­sure­ment and man­age­ment (IMM). The IMM­PACT Guide helps lay the ground­work for reli­able data, allow­ing investors to pro­vide more tar­get­ed sup­port and stay aligned on a shared roadmap.
Shed­ding light on impact.
With no stan­dard­ized cri­te­ria for impact invest­ing, clar­i­ty is cru­cial. The IMM­PACT Mod­el helps investors nav­i­gate this uncer­tain­ty by defin­ing key IMM require­ments at each stage of a startup’s jour­ney, cre­at­ing a clear set of expec­ta­tions.
Dri­ving impact with pur­pose.
The IMM­PACT Guide gives start­up advi­sors and ecosys­tem actors the tools to pro­vide tai­lored sup­port for impact founders. By com­bin­ing the struc­tured approach of the IMM­PACT Mod­el with the Lean Impact Journey’s method­ol­o­gy, it clar­i­fies IMM prac­tices and expec­ta­tions at every stage of a startup’s growth.
Rais­ing the bar for the impact econ­o­my.
For pol­i­cy­mak­ers look­ing to pro­mote impact-dri­ven busi­ness­es and refine reg­u­la­to­ry frame­works, stan­dard­ized tools for mea­sur­ing and man­ag­ing impact are cru­cial. The IMM­PACT Mod­el, togeth­er with the Lean Impact Jour­ney, lays the ground­work for these stan­dards.
A plat­form for progress.
The IMM­PACT Mod­el is just the start­ing point. Non­prof­its, pub­lic-sec­tor orga­ni­za­tions and oth­er stake­hold­ers can build on it to devel­op and refine their own mod­els.

NEWS

  • Gründer*innen Salt & Impact
    Wirkung strate­gisch steuern – warum sie der Schlüs­sel zu nach­haltigem Erfolg ist
    →
  • Portrait der Autorin Lisa Knob
    Impact Report­ing: Trans­parenz und Stan­dards für effek­tives Impact Invest­ing
    →
  • Warum holis­tis­che Wirkungsmes­sung wichtig ist
    →
  • Lean Impact: Ein Schlüs­sel für skalier­bare Wirkung
    →
  • Warum man in der Wirkungser­fas­sung anfangs „kleine Brötchen“ back­en sollte
    →
  • DSEM – 5. Deutscher Social Entrepreneurship Monitor
    Mehrheit misst Wirkung
    →
  • Dr. Eckart von Hirschhausen
    Ver­mö­gen ist die Fähigkeit etwas zu Bewe­gen
    →
  • Juliane v. Boeselager über Wirkungsmessung
    Wirkungsmes­sung ist kein Selb­stzweck
    →
  • Videobotschaft zum Launch des IMM­­PACT-Mod­­ells
    →
  • IMM­PACT: Klar­er Absender für die Impact Econ­o­my von mor­gen
    →
  • Veröf­fentlichung Posi­tion­spa­pi­er Impact-Due-Dil­i­­gence-Prinzip­i­en
    Mit der heuti­gen Veröf­fentlichung der Impact-Due-Dili­gence-Prinzip­i­en erre­ichen wir einen…
    →
  • Per­sön­liche Ein­sicht­en: zur Lancierung eines First Time Impact VC Funds
    “Es wird wahrschein­lich ein Gang durch die Wüste, aber Sie…
    →
  • Die Entwick­lung des IMM­PACT Guides
    →
  • Ein erster Blick auf das Reife­grad­mod­ell
    Bevor unser IMM­PACT-Reife­grad­mod­ell bald als inter­ak­tives Tool zur Ver­fü­gung ste­ht,…
    →
  • Soziale Inno­va­tio­nen wer­den Deutsch­land verän­dern
    Tech­nis­che Inno­va­tio­nen bracht­en der Gesellschaft ein­er­seits größeren Wohl­stand — und…
    →

    • ECOSYS­TEM

    DRI­VEN BY
    Ω

    The project is a joint ini­tia­tive of the Ber­tels­mann Stiftung, PHI­NEO, the Fed­er­al Ini­tia­tive for Impact Invest­ing and the Social Entre­pre­neur­ship Net­work Ger­many (SEND).

    Togeth­er, we’re shap­ing the impact econ­o­my — a future in which busi­ness­es and finan­cial mar­kets pri­or­i­tize pos­i­tive impact.

    Togeth­er with our part­ners, we’re strength­en­ing the impact start­up ecosys­tem. We offer guid­ance on mea­sur­ing impact and secur­ing fund­ing, help­ing founders with social and envi­ron­men­tal goals com­mu­ni­cate their mis­sion effec­tive­ly and max­i­mize their impact.

    bertelsmann-foundation.com

    For SEND, join­ing the IMM­PACT ini­tia­tive is a key step in shap­ing the impact econ­o­my of the future. Our goal is to strength­en the ecosys­tem for impact-dri­ven founders and pro­vide tar­get­ed sup­port to help them suc­ceed.

    send-ev.de

    Our goal is to make impact more tan­gi­ble for all stake­hold­ers. Through IMM­PACT, we pro­vide founders and investors with acces­si­ble, prac­ti­cal insights – help­ing them build their exper­tise and strength­en the impact econ­o­my.

    phineo.org

    Through IMM­PACT, the Fed­er­al Ini­tia­tive for Impact Invest­ing (BIII) is work­ing to cre­ate a stronger foun­da­tion for invest­ing in young social enter­pris­es. We offer tar­get­ed edu­ca­tion on impact invest­ing and its mar­ket, refine and stan­dard­ize impact mea­sure­ment prac­tices, and enhance trans­paren­cy through in-depth research.

    biii.org

    CON­TACT

    Ques­tions?

      We respect your pri­va­cy and han­dle your data accord­ing to our pri­va­cy pol­i­cy.