To ensure your impact is focused and effec­tive, you have a clear idea of who your main tar­get group is. You’ve explored which groups are most affect­ed by the prob­lem and where your solu­tion can make the biggest dif­fer­ence.

In the ear­ly stages, it can be help­ful to iden­ti­fy sev­er­al poten­tial groups, then nar­row them down through meth­ods like mar­ket seg­men­ta­tion or stake­hold­er map­ping to find where you can cre­ate the great­est val­ue. Ide­al­ly, your assump­tions have been test­ed by involv­ing the tar­get group direct­ly – through inter­views, focus groups, or pro­to­type test­ing.

This helps reveal which parts of your solu­tion actu­al­ly mat­ter to the peo­ple you’re aim­ing to sup­port. A well-defined and val­i­dat­ed pri­ma­ry tar­get group gives you a strong foun­da­tion for prod­uct or ser­vice design and helps ensure your impact reach­es the right peo­ple.