Even in the idea phase, strat­e­gy, process­es and gov­er­nance should not just be con­cepts on paper, but should already be shared and under­stood with­in the team. Ensure that all doc­u­ments are eas­i­ly acces­si­ble — for exam­ple via a sim­ple fold­er struc­ture, an inter­nal wiki or a col­lab­o­ra­tion plat­form such as Slack or Microsoft Teams.

This way, every­one can quick­ly find out about the cur­rent sta­tus and ask ques­tions if some­thing is unclear. It can also be help­ful to estab­lish reg­u­lar exchange rounds or team meet­ings to dis­cuss strate­gic con­sid­er­a­tions in the ear­ly stages.

In this way, you cre­ate an open com­mu­ni­ca­tion cul­ture and lay the foun­da­tion for every­one in the team to know, under­stand and help shape the emerg­ing impact ori­en­ta­tion.