In the early idea stage, having a first concrete concept of how the problem might be solved is already a key step. You’ve begun thinking through how your product or service could make a difference for your target group – and ideally, you’ve already gathered some initial feedback from potential users to test your assumptions.
This early exchange helps clarify whether your idea actually addresses the problem or still needs refining. Both positive and critical input are valuable at this stage. Simple tools like prototypes or storyboards can help communicate your idea and spark more targeted feedback.
An early solution idea – especially one shaped through input from others – lays the foundation for everything that follows: from further product development to building a meaningful impact strategy.