A clear­ly defined core out­come forms the foun­da­tion of your entire impact strat­e­gy. To ensure this goal leads to real results – and doesn’t remain just a good inten­tion – you’ve iden­ti­fied a main KPI (key per­for­mance indi­ca­tor) and a prac­ti­cal way to mea­sure it.

You’ve thought through what kind of change you want to track – whether that’s shifts in behav­ior, improved envi­ron­men­tal out­comes, or increased com­mu­ni­ty engage­ment – and how you can reli­ably assess whether you’re mak­ing progress.

You’ve also set inter­vals for col­lect­ing data and checked whether your cho­sen meth­ods are real­is­tic with your cur­rent resources. By align­ing your goal, KPI, and data col­lec­tion method – and val­i­dat­ing their fea­si­bil­i­ty – you’ve cre­at­ed a sol­id process that helps spot gaps ear­ly and makes it eas­i­er to com­mu­ni­cate your impact in a cred­i­ble way over time.

This gives you a clear focus for plan­ning how to allo­cate your resources and demon­strat­ing that your work is dri­ving real change.