Impact work isn’t treat­ed as a side project – every­one on the team takes part and con­tributes to dri­ving progress. The nec­es­sary steps for mea­sur­ing and improv­ing impact – like col­lect­ing data, ana­lyz­ing feed­back, or refin­ing process­es – have been clear­ly iden­ti­fied.

Respon­si­bil­i­ties are dis­trib­uted so that every team mem­ber knows their role and how their work feeds into the big­ger pic­ture. There are reg­u­lar moments of reflec­tion to review what’s work­ing and where there’s room to improve.

This might hap­pen through ret­ro­spec­tives or team work­shops where suc­cess­es and obsta­cles are open­ly dis­cussed. With a trans­par­ent process and clear­ly defined respon­si­bil­i­ties, a cul­ture emerges where every­one is active­ly engaged in shap­ing the impact of the start­up.