Embed­ding your mis­sion and goals in the share­hold­ers’ agree­ment helps keep your com­pa­ny on track as an impact-dri­ven busi­ness – now and in the long run.

By clear­ly defin­ing your pur­pose in legal terms, you cre­ate a sol­id foun­da­tion that guides deci­sion-mak­ing and pro­tects against “mis­sion drift” – the slow shift away from your orig­i­nal impact goals.

What mat­ters is that all founders align on a shared vision and make it part of the agree­ment. A share­hold­ers’ agree­ment with an impact lens should reflect not just finan­cial aims, but also your social and envi­ron­men­tal com­mit­ments.

This process takes open con­ver­sa­tions with­in the found­ing team and sol­id legal advice to make sure your goals are not just aspi­ra­tional – but also legal­ly bind­ing and enforce­able. A thought­ful­ly craft­ed agree­ment strength­ens your gov­er­nance and rein­forces a shared under­stand­ing of what impact means for your busi­ness.