In the scal­ing phase, it’s not just your prod­uct that mat­ters – it’s also how your mar­ket is evolv­ing. Pay­ing close atten­tion to what oth­ers in the field are doing can reveal new oppor­tu­ni­ties for col­lab­o­ra­tion or high­light com­pet­i­tive dynam­ics that influ­ence your social impact. When oth­er play­ers are thought­ful­ly inte­grat­ed into your strat­e­gy, it can open the door to joint projects and give your mis­sion an extra push. Rather than focus­ing sole­ly on your own growth, strate­gic deci­sions start to reflect what’s hap­pen­ing around you.