To make your core impact goal more tan­gi­ble, it’s not enough to define it – you also need to back it up with at least three con­crete indi­ca­tors (KPIs) and clear meth­ods for col­lect­ing data. Ide­al­ly, these indi­ca­tors reflect dif­fer­ent dimen­sions of impact – for exam­ple, a mix of quan­ti­ta­tive met­rics (like reach or usage inten­si­ty) and qual­i­ta­tive insights (such as changes in knowl­edge or atti­tudes, gath­ered through inter­views or sur­veys).

It’s also clear how, when, and how often the data will be col­lect­ed, ensur­ing your mea­sure­ment remains mean­ing­ful over time.

Once the indi­ca­tors are select­ed, there’s a plan in place for which tools will be used to track them and how the results will be inter­pret­ed. Hav­ing both a base­line and tar­get val­ues can help make your progress vis­i­ble.

Reg­u­lar reviews make it eas­i­er to spot ear­ly on whether your KPIs are cap­tur­ing the change you’re aim­ing for. They also give you the chance to adjust your meth­ods or focus if need­ed. This cre­ates a strong foun­da­tion for mov­ing toward your main goal – and show­ing the soci­etal impact you’re already mak­ing.