As your com­pa­ny grows, tight resources and long to-do lists become the norm. Hav­ing some­one on the man­age­ment team who’s explic­it­ly respon­si­ble for impact helps ensure that social and envi­ron­men­tal goals don’t get lost in the dai­ly grind. With this kind of set­up, impact con­sid­er­a­tions are built into key deci­sions – instead of being han­dled in iso­la­tion. This kind of lead­er­ship role also sends a clear sig­nal to your team and stake­hold­ers: you’re seri­ous about your mis­sion.