When start­ing an impact-dri­ven ven­ture, it’s essen­tial to have a clear sense of pur­pose. This shared moti­va­tion is at the heart of your start­up and shapes every­thing that fol­lows. As a team, you’ve tak­en the time to reflect on why you want to cre­ate change and where you aim to deliv­er social or envi­ron­men­tal val­ue.

Tools like pur­pose work­shops or vision boards may have helped clar­i­fy what dri­ves you. And along­side this, an ini­tial idea of your broad­er vision – what kind of change you want to help bring about – has already tak­en shape.

These shared val­ues and goals form a strong foun­da­tion. Inter­nal­ly, they keep the team aligned and focused; exter­nal­ly, they help you com­mu­ni­cate your mis­sion in a way that res­onates with poten­tial part­ners, sup­port­ers, or investors.